Uncertainty!

Uncertainty!

I’ve never had the kind of job where my employment was effectively guaranteed. I’ve always served “at the pleasure of.”

That's what's really challenging about a global pandemic. Nothing is guaranteed.

Through good connections, a modicum of hustle and a track record of delivering results, I’ve found the sweet spot for CMR Communications. I have 3 major clients – think of them as Papa Bear, Mama Bear, and Baby Bear – and their combination is JUST RIGHT.

Between those three clients and a few ad hoc projects, I have enough work to keep me busy, and gross earnings comparable to what I was making before I started the business.

But even though I actually picked up a client during the pandemic, the worry is always out there … what if I were to lose a client?  

I don’t want to put feelers out for additional work and then find that I can’t deliver. That’s not fair to the prospective client, my existing clients, or my own mental health.

Still, I don’t want to get complacent about promoting my business and find myself with a hole in my income projections.

How do *you* deal with uncertainty? Whether it’s about your client base, a vaccine, or the political climate – drop me a line! Let’s make small talk.

PS: Here’s an article from Wired magazine about dealing with the uncertainty of the Coronavirus.