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Uncertainty!

8/31/2020

 

Uncertainty!

I’ve never had the kind of job where my employment was effectively guaranteed. I’ve always served “at the pleasure of.”

That's what's really challenging about a global pandemic. Nothing is guaranteed.

Through good connections, a modicum of hustle and a track record of delivering results, I’ve found the sweet spot for CMR Communications. I have 3 major clients – think of them as Papa Bear, Mama Bear, and Baby Bear – and their combination is JUST RIGHT.

Between those three clients and a few ad hoc projects, I have enough work to keep me busy, and gross earnings comparable to what I was making before I started the business.

But even though I actually picked up a client during the pandemic, the worry is always out there … what if I were to lose a client?  

I don’t want to put feelers out for additional work and then find that I can’t deliver. That’s not fair to the prospective client, my existing clients, or my own mental health.

Still, I don’t want to get complacent about promoting my business and find myself with a hole in my income projections.

How do *you* deal with uncertainty? Whether it’s about your client base, a vaccine, or the political climate – drop me a line! Let’s make small talk.

PS: Here’s an article from Wired magazine about dealing with the uncertainty of the Coronavirus. 

    Author

    Colleen M. Ryan is an
    innovative communications professional with experience in government, nonprofit and business communications. 
    You're someone who needs help getting the word out about what you do. ​Let's make #SmallTalk. 

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