What do you get when Albany Barn, the Albany Housing Authority and the City of Albany partner to redevelop the former St. Joseph’s Academy, an abandoned school in the heart of Albany’s Arbor Hill? 22 low-cost live/work residences, and 13,500+ square feet of multi-tenant creative arts incubator, enterprise and program space called The Barn.
I’ve been a big fan of their work for several years – starting in 2014 when I wrote up their Excellence in Historic Preservation Award for the Preservation League.
This month, I had a chance to help make their annual fundraiser – the FUSION AntiGala – an even bigger success by helping with event marketing through social media.
I started by drafting a portfolio of social media posts to promote FUSION in a way that also highlighted the ongoing work of the Albany Barn. I developed a Facebook post with links and images for each day of the four weeks leading up to the event on October 18.
The posts provided background on the organization and the event, as well as sneak previews of elements of the event itself. Each post included a hashtag and included a link to purchase tickets. Posts included:
To further support these posts, I developed a couple of eyecatching images for the Hour Food Challenge and Upcycle Challenge. They’re in the slideshow at the top of this post – along with the ad for CMR Communications in the program book distributed at the event.
We all know successful events don't just happen. Whether it’s a grand opening, a lecture series or an author talk and book signing - without strategic promotion, seemingly great ideas can fall flat. No one can guarantee a sizable audience for an event, but there are proven techniques to help identify and mobilize prospective attendees.
CMR Communications has years of experience in event marketing strategies that get programs in front of the right audiences and drive RSVPs through digital and traditional channels.
How can I help you make your next event a big success? Drop me a line and let’s make #SmallTalk!
Colleen M. Ryan is an